6 Major Components of an Effective Web Marketing Strategy
Are you looking for an effective web marketing strategy? Are you looking to promote your business or brand online? Where should you start?
In today’s digital age, an effective online marketing strategy can help you reach a growing number of prospective customers. As you plan your strategy, focus on these six key elements to help your business grow and take it to the next level.
1. Website
Your website is the online face of your company. It is a primary medium or component that sits between your company and your potential online customers and can be used to provide information about your business and the products and services that you offer. In addition, it can advertise and speak on your behalf 24/7, thereby providing an unparalleled level of visibility and exposure that can increase your bottom line.
Your website have a professional look and feel, that is user-friendly and well-structured.
2. Blog
In addition to your professionally designed website, you might also want to educate your target market, share company highlights and achievements, and/or promote newly added products and services. A blog provides the perfect vehicle to help achieve educating or informing your audience in this way. Blogs can also be used to link to specific areas of interests, share information to social media outlets, and help increase visibility with search engines.
3. Social Media
Social media platforms enable businesses and individuals to interact with each another online by providing tools and applications that facilitate creating, sharing, and or exchanging information between users. Your business social media profiles should contain information about your company and the product or service offerings. They should also be consistent with your brand, provide contact information, and a link back to your company’s website.
4. SEO (Search Engine Optimization)
For existing and prospective customers to find your business online, your company’s website needs to rank highly on search engines. While this may seem obvious on the surface, it does require a bit of work and planning. One major contributor to this work is search engine optimization (SEO). SEO is a web marketing strategy that companies use to increase the ranking of their website on search engines, which in turn increases the number of visitors to the site. Since SEO results are natural and not generated by implementing a service like Pay-Per-Click (PPC) or advertising marketing, they are considered organic.
For brick-and-mortar companies, the Local section of Google is where you want to be. This section contains a listing of companies that provide services to a local city or town. Based on keyword searches, this section of Google includes a map associated with a list of companies in a local area. If your business depends heavily on local sales and is not listed in the local section of Google, your customers will not find you.
5. Email Marketing
Email marketing is a technique used to communicate information about your company to potential and existing customers. It’s a great way to retain customer loyalty, gain repeat business, and convert potential leads into customers. This marketing approach typically involves sending out information via email to a targeted list of subscribers informing them about new products or services, company highlights, or industry-related news and information using targeted email lists.
6. Analytics
Analytics, the data you collect about your site visitors, can be extremely valuable for developing solid marketing strategies. The data collected can provide feedback about the interest of your site visitors, and their location, allowing you to provide a more customized experience. Some examples of data collected include the geographic location, areas of interest, time of day visits, and behavior of users. This information can assist businesses with a better understanding of their organization, their target markets, and how to refine their marketing approach.
Conclusion
Online marketing strategies must evolve to stay competitive and keep up with the ever-changing online world. Your business needs to have a solid marketing strategy to be successful online. A holistic marketing plan that includes a professionally built website, educational blog postings, strong social media presence, analytics, and an SEO plan will provide a solid foundation to market your business online. It will allow your existing and potential clients to stay engaged and abreast of where your company is headed, and provide 24/7 marketing that can boost your bottom line.
